Threaded Marketing Group Logo Rebrand:  A 10-Year Evolution

Celebrating a Decade of Strategic Creativity with a Bold New Look

In July 2025, Threaded Marketing Group (TMG) celebrated a major milestone: our 10-year anniversary. What began around a kitchen table has grown into a nationally recognized, full-service marketing firm known for seamlessly blending strategy and creativity. As we stepped into this new chapter, it became clear that our logo needed to evolve with us, reflecting who we are today and where we’re headed.

Looking Back:
Honoring the Original Vision

Our original logo featured a square—a symbol of creativity and a nod to thinking “outside the box.” It captured our early days of bold ideas, scrappy determination, and a willingness to challenge convention. That spirit is still alive. But our depth, our team, and our impact have grown.

From Refresh to Rebrand:
Embracing the Challenge

We initially saw this as a simple update to our logo—a fresh coat of paint on a strong foundation. However, as we explored new designs, we quickly realized that we had outgrown our original visual identity. The square, once a central part of our brand, became a key point of debate. Should it stay? Should it evolve?

What started as a refresh turned into a much deeper challenge. We needed a brand identity that honored where we started, while clearly reflecting who we are now and where we’re going.

The Process:
Thoughtful, Thorough, and Team-Driven

Over six months, our design team explored more than 150 logo concepts across 11 rounds of creative development. It wasn’t quick, but it was deliberate. We collaborated across teams, gathered honest feedback, and asked trusted industry peers for input. Their insights helped validate the final choice and gave us confidence that the new logo truly represents the evolution of TMG.

The Result: A Brand Identity That Threads It All Together

  • Our new logo features a logomark that intentionally moves “beyond the box.” It reflects our growth, values, and vision.
  • The abstract “TMG” letterforms symbolize creativity and the flexible, thoughtful approach we take on every project.
  • The tilted square in the background signifies strategy. It remains a foundation but is now more refined and intentional.
  • The signature gold thread ties everything together. It represents our name and the way we blend strategy and creativity into a seamless experience.
Today, Threaded is a team of over 30 experts working across the country, helping clients win work, build brands, and achieve results. But our roots remain strong. Yes, we still gather around Kelly Jo’s kitchen table when it’s time to dream big and plan what’s next.

What We Learned
(and What You Can Take Away)

  • A simple brand refresh can turn into a full rebrand—and that’s okay.
  • Milestones like a 10-year anniversary are perfect times to reflect and realign.
  • When decision-making becomes difficult, involving your team and peers can bring clarity.
  • A strong rebrand doesn’t just update your look—it tells your story and signals where you’re headed.
Thinking about rebranding?
We’ve not only experienced this ourselves, but we’ve also helped clients across the country refine their brand, both verbally and visually. Whether you’re considering a refresh or a complete rebrand, our team of strategists and designers can help create an identity that aligns with your vision and supports your growth.

Let’s build something bold together.

Start Your Rebranding Journey
Thinking about rebranding?
We’ve not only experienced this ourselves, but we’ve also helped clients across the country refine their brand, both verbally and visually. Whether you’re considering a refresh or a complete rebrand, our team of strategists and designers can help create an identity that aligns with your vision and supports your growth.

Let’s build something bold together.

Start Your Rebranding Journey
Get in Touch