Client
Myers & Chapman (TMG Client from 2018 – Present)
Opportunity
When TMG was first introduced to Myers & Chapman, the initial need was to help modernize some of the brand elements by creating a brochure and RFP template. Not long after, Myers & Chapman entrusted TMG to lead a full rebranding effort, complete with a new logo design and brand standards development to update their 70-year-old brand with a modern look and feel.
Result
Excellent. TMG led a strategy session focused on communication and differentiating features. We reviewed existing messaging and collateral as well as audited the current website. In addition, we managed a logo tournament, complete with over 1400 entries from 127 designers around the globe. The result was a refresh of the current logo that accurately represents both the past and the future of Myers & Chapman. With a strong 70-year foundation and nod to that history, we opted for a new logo design that is still recognizable in the industry but modernizes it to reflect who they will be in the future.
Scope of Work
- Full brand audit
- Brand strategy and development
- Collateral development
- Proposal template creation
- Team member training
- Website audit
- RFP/RFQ support and execution
- Differentiator workshop
