Client
J.M. Cope (TMG client from 2016 to Present)
Opportunity
With no specific marketing support for the first 35 years of business, TMG was asked to come in and lead all marketing and communication efforts, including refreshing the established 40-year old brand with a strong local presence and community following.
Result
Outstanding. The business doubled in 24 months – and quadrupled within 48 months. New sub-brands for each division also provided clarity in the marketplace and contributed to heightened brand awareness as well as increased employee pride.
Scope of Work
- Brand strategy
- Market research
- Visual and verbal identity creation
- Collateral development
- Proposal template development
- Website development
- Communications planning and execution
- Social strategy and execution
- Content development
- Internal brand roll-out and training
- Photography and videography
- Event planning and execution
